A touching online video series featuring victims of farm tragedies, clips from which were also featured on Ireland’s Late Late Show.

Project Description:

Client: Embrace Farm charity

Our Role: Ballywire produced a series of online video stories featuring families who lost relatives in farm accidents.

Farm deaths are all too frequent in Ireland and Embrace, a support group for bereaved relatives decided to act to increase awareness of the dangers by creating stories of those left behind, produced by Ballywire.

The moving series featured a cross section of victims families and resonated both in Ireland and the UK where the videos were also used as part of a campaign there. In Ireland the Ballywire content was shared widely on social media and featured on The Late Late Show.

Great bravery was shown by the relatives who wanted to ensure no other families lived through what they had to endure.

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