Client: Tesco Ireland
Our Role: Capture interviews and photocall shots at an announcement of a new trial by the supermarket giant to electrify it’s delivery fleet.
Customers in Dún Laoghaire will be the first to receive Tesco home deliveries using an electric vehicle. Since November many hundreds of households across Dún Laoghaire, Co. Dublin, have had their shopping delivered by a brand new all-electric Tesco delivery vehicle as it is trialled in the area. This is part of Tesco’s efforts to become net zero in its own operations by 2035 and will see Dún Laoghaire become the first town in Ireland to include a Tesco electric delivery vehicle.
This new van will join the existing store fleet at Bloomfields which services 650 kilometres of deliveries in and around the Dún Laoghaire area every week. The van, when fully charged, offers a range of 160 kilometres, and will take on average 3 – 4 hours to charge. It will be powered by 100% renewable energy from a dedicated charging station at its base at Bloomfields Shopping Centre.
Minister Ossian Smyth with responsibility for Public Procurement, eGovernment and Circular Economy, as well as Wicklow native Geoff Byrne chief operating officer of Tesco Ireland.
Ballywire was also on hand to capture the news.