Are you considering video in your communications strategy? The questions ‘if not and why not arise. Yes we are a video content creation company BUT it’s not just us recommending you think that way.
None other than tech gurus Cisco reckon that by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017.
If you want to immerse yourself in an A to Z of video use cases there’s a really good article here by Hubspot that covers the range of productions you might want to consider.
Here at Ballywire Towers we always like to offer a helping hand. We got a call from a company wondering how they could begin to plan for video in their overall communications strategy.
As we provided some recommendations it occured to us that we should put together a few tips for anyone else in a similar boat.
It can be a bit daunting when the boss calls you in and says ‘I have a new project for you’.
‘Let’s see how we can incorporate video into our business’.
Our list of items to consider may help.
In the first instance, it’s important to understand WHAT you want to say.
Video is really useful in teeing up discussions with potential new customers, helping to onboard new clients by having content there to walk them through any tricky processes on the system, to recruit new employees, or even using the blooper reel from your recording day for the christmas party!
Here’s our checklist that you can share around the office. It’s important to get buy in from everyone, even though appearing on camera can be a bit daunting.
However like going for a job interview, once you decide on an approach, what topics you’re going to cover and tips you are going to give, it puts people at ease so they won’t be surprised when the camera starts rolling!
It’s also important to consider health and safety issues like, where will filming take place? Will there be members of the public there? Do you need to record somewhere away from the public spaces in your business and if so where?
Here’s a summary. You’re welcome!