When you have no experience of video production, being tasked with organising a video can be a daunting prospect. You have identified the videographer or production company you want to work with, what then? That’s when the work starts! To quote Roy Keane ‘Fail to prepare, Prepare to fail! Planning is key to you getting value for money.

When putting together plans for a short video, the best way to approach it is to think of it like getting ready for a powerpoint presentation, because great video content like in the movies should have a start middle and end.

Would you put together a Powerpoint or keynote presentation with no opening title slide or end slide? Whatever message you are trying to convey from a corporate video try and break it down into a start middle and end and that should help firming up on the proposed video timeline.