They say a picture is worth a thousand words. So when it comes to your own video production once you have considered what the key messages are, it’s worth considering how you intend illustrating your point.
In any video timeline there are 2 key elements – the interview clips and the shots of the event or company being featured, both of which need consideration before pressing record. When you are sending out your brief to the production company there should be a checklist for both. Who are the interviewees? what are the questions they will be answering? and where will we interview them? are all issues that should be dealt with in your brief.