It’s a question that bedevils everyone.

How can I make this video project compelling?

Needless to say every client has their own hopes, dreams, aspirations and video objectives but here’s something that may be of interest. It’s not that often that you get good advice on how your timeline should come together or how major content providers handle the business of video content creation.

One of the biggest media brands in the world is Bloomberg, and for some reason I found myself getting sent an invite to a webinar they held entitled ‘Creating compelling video content’. It would have been rude not to attend!

To save you the prospect of sitting through an (enjoyable!) hour on the issue have a squint at the presentation below which may be of help.

You’re welcome.

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