Not an easy thing to do…
But……when it all comes together it makes for memorable content. In the world of today it’s hard enough being a teenager. If you’re involved in sport you can expect self doubt and peer pressure to be turned up to the max. Ahead of the 2016 World Youth Winter Olympics in Lillehammer, hats off to South Korean mobile phone maker Samsung and it’s European media agency 72andSunny out of Amsterdam.
Ahead of this years games they have released a youtube video racking up the views and likes which features a wide-range of talented athletes, including cross-country skiers, ice skaters, ski jumpers and ice hockey players.
It’s 96 seconds of motivation that could be of use to anyone in any discipline. This is how it should be done.