Digital content vs Traditional Media – the advantages

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Coming out of a pandemic as economies around the world try to understand what the new normal looks like, one thing is certain. Every cent being spent by business owners will be evaluated for value for money. When it comes to marketing, it’s hard to beat digital media on that score.  A good suite of digital content can not only help with your online presence, but also enhance tender pitches and client presentations, either in the real world or on your shared Zoom screen!

Video is obviously a central part of a digital strategy. In 2020, video marketing spending in the UK increased significantly, and it’s not showing any signs of slowing down. Now, 92 per cent of UK marketers report that video is the centre of their marketing strategy.

Despite its growing popularity, are you still on the fence about video marketing? If so, keep reading. In case you need convincing here are some of the top benefits of prioritising professional video content creation over traditional media.

Improved search engine rankings

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As business owners, we all know how important search engine rankings are for growing our audiences and increasing website traffic. By regularly creating high-quality video content, it’s much easier for businesses to enhance their online presence and boost their search engine rankings.

Remember, Google loves videos. In fact, a business is 53 times more likely to show up on the first page of Google (and get closer to the coveted top spot) if it has a video embedded on its website.

One of the main reasons why video is so good for SEO (search engine optimisation) is the fact that it increases “dwell time” or the amount of time that people spend on your website.

Because video makes it easy for people to hang around and learn more about your products or services, they’ll be more inclined to do so. This, in turn, leads to better search engine rankings, not to mention an increased likelihood that they’ll want to buy what you’re selling.

Better Social Media Marketing

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Video creation is also an incredible tool for businesses that want to improve their social media marketing strategy.

Yes, it’s helpful to share pictures, infographics, and blog posts on social media. Video is even more impactful, though.

Videos can diversify your social media feed. This helps you to attract a wider audience than you would have been able to attract with photos or text-only posts.

People are also more likely to engage with (i.e., “like”, leave comments, share, etc.) video content on social media. For example, tweets that include videos receive approximately 10 times the engagement of those that don’t have videos. Increased engagement, in turn, leads to more growth.

Posting high-quality, high-value videos on your business’s social media feeds also makes it easier for people to engage with your company and learn about your brand. Videos lower the barrier to entry and help people to get informed about what your company has to offer.

Increased Credibility and Audience Trust

Creating videos also creates more opportunities for businesses to build their credibility and gain their customers’ trust.

Video is an incredible tool for sharing knowledge and educating your audience on your products or services, how they work, and the unique benefits they offer. The more educated people are, the more likely they are to investigate your company further and potentially become a customer.

When you produce premium video content, you also have an opportunity to introduce your customers to the people behind the scenes.

If your audience has a chance to “meet” you and your team, they’ll likely feel more connected to you on a personal level. This also helps to build trust and makes consumers feel like they’re supporting real people, not just a faceless corporation, when they shop with a specific business.

Better Brand Recognition

People are more likely to retain information when they receive it through a video compared to other media (articles, blog posts, etc.). Studies show that viewers remember 95 per cent of a message when they watched a video about it, but they only remember 10 per cent when they read about it.

If you want people to know what your business is all about and have an easier time recognising and understanding your brand, video is the way to go.

Video allows you to clearly and concisely educate your audience and help them gain a deeper appreciation for what your brand is all about. This boosts brand recognition and can get them interested in buying what you’re selling sooner.

Improved Email Marketing Campaigns

 

It’s great if you’re already sending emails to your target customers regularly to keep them informed about upcoming promotions, new products, etc. It’s even better if you can include videos in those emails, though.

Video is great for email marketing because it makes your messages more engaging. Research also shows that introductory emails that include video receive a 96 per cent increase in their click-through rates.

This makes it easier for you to stand out from your competitors and increases the chances of people continuing to open your marketing emails in the future.

Better ROI

Compared to other marketing techniques, including traditional media like press ads and radio ads, video content creation offers a great return on investment (or ROI).

Approximately 83 per cent of businesses have found that video creation provides a good return on investment. This is especially true when they are willing to partner with professionals and invest in premium video production.

It’s worth it for these businesses to invest in professional video production to create a high-quality finished product that stands out from their competitors. This, in turn, helps them to attract more customers, generate more sales, and boost profits overall.

Increased Conversions and Sales

All of these benefits of video content creation lead to the greatest benefit of all: increased conversions and sales.

Every business owner wants more customers and wants to sell more products, right? Video can help you to accomplish these goals and significantly boost your business’s revenue.

Between increasing your social media reach, improving your search engine ranking, and increasing the click-through rates of your marketing emails, there are lots of ways that investing in video can pay off and make your business more profitable over time.

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Invest in Premium Video Content Today!

Surely now you are convinced that professional video content creation is the right choice for your business! Want to experience all the benefits listed above?

Ballywire Media’s video marketing services can help you get there. We offer premium, broadcast-quality video content for brands and organisations of all kinds.

Reach out to our team today to learn more about our video content creation services and how we can work together, look forward to hearing from you.

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Posted in Ballywire News, Media Trends, Multi Media Production.